In-browser Guitar Pro player
The centrepiece. AlphaTab renders and plays Guitar Pro arrangements directly in the browser, no downloads, no desktop software. Playback is gated by login and purchase, and multi-voice scores render at full clarity.
Luke Edwards
a guitar studio that plays in the browser.
A bespoke WordPress and WooCommerce platform for an online guitar studio, a digital store, an interactive Guitar Pro player and a members' library, in one fast, premium build.
The studioY stiwdio
A Mel Bay-published tutor with a multi-stream guitar business.
Luke Music is the online home of Luke Edwards, a Leeds Conservatoire graduate and Mel Bay published author, teaching guitar to students across the UK and well beyond.
It is really four businesses in one, one-to-one online tuition, a custom transcription service, a digital tab and book store, and a forthcoming library of video courses. The previous site couldn't tie those strands together.
The project set out to fix that: a single, fast, premium platform that could sell digital products, host an interactive learning tool, serve an international student base, and rank.
- Sector
- Music education
- Audience
- UK & international students
- Streams
- Tuition · Transcription · Store · Courses
- Author
- Mel Bay published
- Trained
- Leeds Conservatoire
The projectY prosiect
A fully bespoke theme, no page builder, no framework.
The site is a fully bespoke WordPress theme, built from the ground up, complete control over markup, performance and brand.
The result is an editorial, gallery-grade aesthetic: serif display typography, a warm gold-on-charcoal palette, and considered motion built with GSAP and ScrollTrigger, including a hand-built drag-to-deform flipbook for the published-works feature.
Underneath sits a complete digital business: a WooCommerce store, an in-browser Guitar Pro player, a members' library and the infrastructure for a video-course platform, all on one bespoke build.
FunctionalitySwyddogaethau
Six pieces of real machinery,
Six pieces of real machinery,
behind one guitar studio.
Members' library & digital delivery
A personal ‘My Tabs’ area gives every customer a library of the arrangements they own, each with an instant in-browser play button, with secure, gated file handling so paid content stays paid.
Video courses platform
Infrastructure for the next revenue stream: a ‘My Courses’ account area, a chaptered course-product type, and a polished coming-soon experience ready for launch.
WooCommerce store
A complete digital storefront, custom product cards, related and cross-sell grids, a streamlined checkout, and 370 legacy orders migrated into modern High-Performance Order Storage.
Editorial front page
A magazine-quality homepage: an ‘As featured in Acoustic Guitar magazine’ feature, a Mel Bay book section, a publication carousel, a three-step onboarding path and authentic reviews.
Performance & technical excellence
A full WebP image pipeline, click-to-load YouTube facades, comprehensive SEO and rich structured data, plus an llms.txt file so AI assistants describe the business accurately.
What was achievedYr hyn a gyflawnwyd
100 / 100,
100 / 100,
every category.
A perfect Lighthouse score on Performance, Accessibility, Best Practices and SEO, on a site that simultaneously runs a digital store, an interactive audio-rendering player and a members' area.
Lighthouse score
0
Achieved on Performance, Accessibility, Best Practices and SEO, every category.
All four · at once
Images optimised
0+
Converted to WebP by a custom delivery module, with every future upload auto-processed.
Full WebP pipeline
Orders migrated
0
Legacy sales history moved intact into WooCommerce High-Performance Order Storage.
Zero data loss
Revenue streams
0
Tuition, transcription, a digital store and video courses, unified on one platform.
One bespoke buildFigures specific to this project, your results will vary by sector, audience and starting point.
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