Design and development collaboration
Sarah at Design Marque handled the visual refresh and Tywi Digital built it into a polished WordPress site, keeping the handoff clean from concept to launch.
Total Generation
a sharper refresh for a specialist engineering brand.
A collaborative website refresh for Total Generation, designed by Sarah at Design Marque and developed by Tywi Digital, replacing an outdated website with a clearer, more confident and higher-performing WordPress presence.
The clientY cleient
A specialist wind turbine engineering team with strong field credibility, but a website that had started to feel stuck in the past.
Total Generation supports turbine owners across the UK with servicing, maintenance, repairs, reconditioning and monitoring, a practical, no-nonsense engineering business with deep hands-on experience in the field.
The previous website was not telling that story strongly enough. It felt dated, visually sparse and structurally limited, with only a handful of pages doing too much heavy lifting. The result was a site that undersold the team, the work and the depth of specialist knowledge behind the business.
The brief was to refresh the brand online, replace the outdated site, and create something that felt more professional from the first screen onward while still staying straightforward and grounded in the practical tone of the company itself.
- Sector
- Wind turbine engineering
- Region
- Pembrokeshire, Wales · UK-wide support
- Audience
- Turbine owners and operators
- Need
- Brand refresh, clearer structure, stronger trust
- Partners
- Sarah at Design Marque + Tywi Digital
The refreshYr adnewyddiad
Before
After
Drag to compare the old homepage with the refresh
A more capable first impression: modern, structured and built to feel immediately credible.
Sarah at Design Marque led the design direction, refreshing the brand presentation with stronger typography, cleaner layouts, better use of imagery and a more confident green-led call-to-action system. Tywi Digital then developed the new site in WordPress.
The new homepage now does the positioning work properly. It quickly tells a visitor what Total Generation does, who it serves and what to do next, with clearer routes into services, case studies, contact and direct quote enquiries.
Just as importantly, the build is not only visually refreshed, it is technically tight. The site is fully responsive, fully WCAG compliant and scores a perfect 100 across Lighthouse for Performance, Accessibility, Best Practices and SEO.
That means the refresh did not trade speed or accessibility for appearance. It elevated the brand while making the whole experience faster, clearer and easier to trust.
Trust and structureYmddiriedaeth a strwythur
From a thin brochure site to a platform that gives visitors more ways to believe, explore and enquire.
One of the biggest improvements is structural. The site now gives Total Generation more room to prove its work instead of relying on a small set of generic pages.
Services are broken out more clearly, so visitors can understand the scope of support available, from routine maintenance and call-out repairs to reconditioning, monitoring, NDT and rope access.
Dedicated case studies add tangible proof, helping the business show real engineering work rather than making generic claims. The community area adds a more active, current feel too, giving the brand a stronger sense of life between major project pages.
Altogether, the refresh turns the website into a better conversion tool: clearer journeys, clearer evidence and clearer reasons to get in touch.
FunctionalitySwyddogaethau
Six parts of the refresh
Six parts of the refresh
that made the site feel more professional and persuasive.
Stronger homepage positioning
The refreshed hero section, clearer messaging and stronger imagery make the site feel more authoritative before a visitor has even started scrolling.
Clearer service architecture
Engineering support is now easier to browse, with key service areas separated and explained more clearly instead of being buried inside sparse generic layouts.
Dedicated case study proof
A proper case studies area gives Total Generation a more convincing way to show project work, outcomes and field experience.
Community and update content
The new community area helps the brand feel current and active, creating an ongoing stream of visible proof beyond the core brochure pages.
Perfect scores and compliance
The finished build hits 100 in every Lighthouse category and is fully WCAG compliant, so the site feels better and performs better at the same time.
What was achievedYr hyn a gyflawnwyd
Refreshed, clarified,
Refreshed, clarified,
and made far easier to trust.
A project that did more than tidy the visuals: it strengthened the message, expanded the proof and gave the business a faster, more accessible platform to grow on.
Lighthouse score
0
Performance, Accessibility, Best Practices and SEO all hit 100 on the refreshed build.
All four categories
Service areas clarified
0
The refreshed structure gives clearer space to the main support areas, from maintenance and repairs to monitoring, NDT and rope access.
Better scannability
Proof-led sections
0
Services, case studies and community updates now give the site more ways to build confidence before someone enquires.
Beyond the brochure
Specialist partners
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Design and development worked in tandem, letting the visual refresh and the technical execution strengthen each other.
Sarah at Design Marque + Tywi DigitalFigures specific to this project structure at the time of writing.
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